For the most part, we provide our apps for free to publishers. I had one potential customer ask me the other day if “…well, is it really free? I mean, not that you are lying, but is their some, I don’t know, catch?” I told him, “No. No catch. It’s really free.”

Today, I was talking to a business development person at a media company who was trying to get a feel for what we do. We got the same question three times. “They are free?” “Really, you don’t charge them?” “Seriously, they don’t pay you anything?” No, no, and no.

A few months ago we had the discussion internally about whether the free was too hard for people to accept. We thought that many people would think that it sounded too good to be true. And, therefore, must be a lie. Then they’d ignore our marketing material and move on.

In many cases, free is a great hook. It’s the price that everybody loves. But, for a business, they don’t seem to trust free. On top of that, they really don’t trust “not only is it free, but we’ll pay you”.

It’s quite the dilemma for us. For now, we continue to stick with free. But, we always wonder if we are managing to lose customers because of it.