These days it seems like everybody has a smartphone and it seems like everybody is spending more and more time on it. The wildly expanding smartphone market has meant two big challenges for us that are at odds with one another. One, native apps are critical to creating a quality user experience. Two, native app support gets increasingly difficult.

More smartphones in the market means more apps, which in turn, means the better our apps have to be. The more smartphones in the market, in turn, means more devices with more screen sizes to support. If you thought browser support was tough for web app development…

While the device proliferation is challenging in many ways — development environments, app market challenges, devices to test on, etc. — we have remained committed to a native app experience. We feel there is no substitute.

The challenge, though, is how does a small company keep up? Well, we are doing it and we think it is a pretty interesting case. Both tech-wise and business-wise.